There’s nothing quite like owning a fireplace, whether it burns wood or gas. If you aren’t fortunate enough to have a fireplace and don’t want to go to the expense of adding one, a great alternative is a wood stove, a gasfire factory logo stove, or a pellet burning stove. Curling up in front of a crackling fire on a cold Wisconsin night conjures up cozy feelings and warm memories, even in the middle of a hot July summer. So what’s holding you back? Maybe it’s confusion over what exactly you should purchase, or maybe it’s the idea of the work that goes into ownership. If that’s the case, then don’t let it hold you back any longer! At The Fire Factory, all you need to do is come on in and talk to one of our representatives. Let us know exactly what it is you’re looking for or, if you’re not sure, let us know what it is you’re hoping to get from an appliance and we’ll walk you through the options. When you’ve been in business for over twenty years, you learn what works and what doesn’t, and we make sure that we sell only the most reliable, long-lasting brands in the business. We won’t try to sell you something that doesn’t fit with your lifestyle. We have something to fit every homeowner’s needs, and we don’t stop with sales.

Installation Process

Once you’ve bought your appliance, some stores might leave you hanging. You may even be told to find your own installer. That’s not the case with The Fire Factory. Here in the Midwest, we understand that a job’s not done until every part of that job is complete, and that means we’ll install your new stove as well. We take special care to install everything according to all regulations and manufacturer’s directions, and we even install gas lines if that’s the route you’ve chosen to go. This is definitely not a do it yourself job, because it’s more than just your things that are at stake. Your family’s safety depends on us doing the job right, and that’s exactly how we do it.


An alternate heating source is something lots of people dream about, often just for the ambiance, it adds to the room. But purchasing and installing the appliance aren’t the end of the story. You also have to make sure that your appliance is properly maintained. Our employees are Chimney Safety Institute of America (CSIA) certified, and that means we have the training necessary to keep your appliance running safely and efficiently for many years. If you need replacement parts, we’ve got them. And if you need other accessories to help enhance your experience, we’ve got those, too.

When you purchase your heating appliance from The Fire Factory, you’re getting more than just a new way to help heat your home. You’re getting full service from professionals who have your back, from purchase to installation and beyond. Give us a call today!