About Us

The Fire Factory was started by Larry Berg, owner of Chimney Concepts, a comprehensive chimney repair and service company located in Port Washington. After years of servicing, installing, and repairing chimneys and hearth appliances throughout the metro Milwaukee area and the surrounding communities, Larry realized there was a lack of quality hearth appliances and accessories available to his customers, which is why he launched The Fire Factory retail store a little over a decade ago.

Team photo of everyone standing in front of vans and warehouse.

Our goal here at The Fire Factory is to offer our customers the best products from the best brands at the best prices. We hope to meld old reliability with new style by keeping our customers informed about current technology and offering the best products on the market. All of the brands we carry are known for their customer care, reliability, and commitment to high-quality. Some of the brands you’ll find here include RSF, Supreme, Valor, Pacific Energy, Majestic, Astria, Hearthstone, Isokern, St. Croix, Enerzone, Morso, Eiklor, Stoll, MagraHearth, Ambiance, Napoleon, Primo, Outdoor Great Rooms, and more!

Our Showroom features the following products:

We also offer parts and installation services, as well as gas line installations, to our neighbors throughout Milwaukee County, Waukesha County, Washington County, Ozaukee County, and Southern Sheboygan County.

Just as the fireplace is the heart of the home, our customers are the heart of our company and our amazing and authentic team is our soul. We treat all of our customers like family members and hold ourselves to the highest standards of honesty and integrity. Our customers always receive masterful service from our highly skilled crews, so whether you’re just shopping for a new fireplace tool set or you need a professional mason to refresh your fireplace with new stone facing, our Chimney Safety Institute of America (CSIA)-certified experts can help.

Visit Our Showroom Today

Our Showroom is conveniently located in Port Washington, WI, and is open to our customers Monday through Friday, 9 to 5, Saturday, 10 to 2 (We’re closed this Saturday, June 17th). We’ve also offer after-hours appointments — just ask.

Ready to start shopping? Stop by our Showroom or call 262-377-5809 and see why we’ve received the Angie’s List Super Service Award four years in a row and an A+ rating from the Better Business Bureau (BBB). We’re here to help make your fireplace and hearth shopping experience enjoyable, educational, and stress-free. Call or stop in today!


We invite you to contact us for exceptional service and outstanding performance here at The Fire Factory.