Enjoy Greater Efficiency With A Modern Wood Insert

Do you and your family love the warmth, sound, and smell of a real wood fire, but get tired of the gusts of cold air coming in through your fireplace opening and the loss of conditioned air up through your chimney? Do you wish there was a way to enjoy the benefits of a wood-burning fire with greater efficiency, lower emissions, and without losing the beauty of your brick or stone hearth? It’s time to consider a wood-burning insert!

Wood inserts are essentially stoves that are professionally installed directly inside your masonry fireplace. These fireproof boxes conserve heat much more efficiently than traditional fireplaces, and essentially eradicate downdrafts and conditioned air loss. But because they’re fueled by wood logs, you’ll still enjoy the traditional coziness and beauty of a real wood fire. Additionally, the installation of a wood insert won’t require any demolition of your existing hearth, so you can still enjoy all the beauty of your fireplace, with added efficiency and warmth. What’s not to love?

Here at The Fire Factory, we carry the most technologically advanced and efficient, EPA-approved wood inserts on the market. Here’s a little bit about each of the brands you’ll find in our Showroom, located here in Cedarburg:

  • Pacific Energy – Whether your existing fireplace is large or small, Pacific Energy has an insert that’s sure to be a perfect fit. With a Pacific Energy wood insert, you’ll enjoy controllable heat, high efficiency, and longer burn times using less fuel. Plus, these beautiful appliances are easy to light and use, and come equipped with air wash technology to help keep your view of the fire clean and clear. Choose from traditional styles and cast iron models or modern, contemporary designs.
  • Morso – Known for providing an unparalleled view of the fire, Morso wood inserts are great for homeowners who want a clean, modern looking appliance with a large viewing space. These cast-iron inserts provide easy combustion and boast eco-friendly operation, low emissions, high efficiency, and a reduced carbon footprint — from operation to materials and packaging.
  • Supreme – Supreme wood inserts feature durable stainless steel fireboxes, powerful blowers, automatic air control, a removable ash lip for easy cleaning, and a gorgeous view of the fire. Some Supreme models also include a built-in BBQ grill, which allows you to make tasty treats once the fire has died down. Stylistically speaking, Supreme wood inserts are very clean and simple and will look great with just about every decor and space.
  • Enerzone – Enerzone has wood inserts capable of heating spaces anywhere from 500 square feet to a little over 2,000 square feet, so no matter how big or small your space, you’ll get plenty of warmth and enjoyment when you choose Enerzone. These beautiful cast iron inserts are available in models that can be installed for a flush finish and offer large, clean viewing spaces, low emissions, and fans that help distribute heat throughout the room. Choose from classic stove styles or contemporary designs.
Wood burning black insert with painted white brick and granite hearth.
Black gas insert burning in living room.  The surround has beautiful limestone surround of different colors and sizes.
Ready to see just how efficient and attractive modern wood inserts are? Stop by The Fire Factory Showroom here in Cedarburg, Monday through Saturday. We offer appointments and after-hour appointments with our experienced and attentive fireplace experts, so whatever your questions, concerns, or schedule, we can help. Call 262-377-5809 for directions or to request an appointment — we’re here to make your shopping experience convenient, enjoyable, and stress-free.


Inserts are a great way to update your existing fireplace without the mess of new construction and a new gas insert adds the benefit of amazing ease and convenience.