The Fire Factory

Quality Fireplace & Hearth Products

Chimney Concepts

Ozaukee’s Chimney & Fireplace Experts

Need Fireplace or Chimney Services?

We’ve Got You Covered!

Whether you’re looking for chimney repairs and maintenance from our highly trained techs at Chimney Concepts or are interested in exploring the quality hearth and fireplace products at The Fire Factory, we’re here to meet your every need.

We’ve been serving the Milwaukee area for 25 years, and we look forward to keep homes and families safer and more comfortable for many more. Thanks for always choosing us!

Chimney Concepts

  • Chimney Sweeping & Inspections
  • Chimney Relining
  • Chase Covers & Chimney Caps
  • Chimney Leaks
  • Gas Fireplace Service
  • Restoration & Rebuild Services

The Fire Factory — Metro-Milwaukee’s #1 Choice For All Things Fireplace & Hearth

Are you shopping for the best hearth appliances and accessories for your home or outdoor living space? Look no further than The Fire Factory.

We’re conveniently located to the metro Milwaukee area and the surrounding communities and offer quality products and expert installation services throughout Milwaukee County, Waukesha County, Washington County, Ozaukee County, and Southern Sheboygan County.

In our 20+ years in the chimney and hearth industry, we’ve seen brands and trends come and go, and we’ve seen first-hand which brands have the experience, technology, and commitment to excellence to create reliable, durable, beautiful, and efficient products.

We’ve identified the best brands producing the best appliances and accessories, and we’re proud to carry the cream of the crop right here in our Showroom. Some of the items you’ll find here include the following:



Milwaukee County

Waukesha County

Washington County

Ozaukee County

Southern Sheboygan County


We pride ourselves on having the most relevant and diverse selection of quality hearth and fireplace products, so whether you’re looking for something classic or on-trend, we’re confident you’ll find it here at The Fire Factory.

We’re also proud to have such an attentive, honest, and experienced staff to answer any of your questions and help make your decision easy.

Our team is committed to excellence on every level and you can count on us to offer reliable, professional, and objective advice during your shopping and selection experience.

Wood burning fireplace with beautiful stone craftsmanship on hearth and surround.

You Can Count On Our Team

Fantastic Service and Products. Thanks for everything!

– William B.

The guys were great. They were friendly and did a great job.

– Daniel D.

Highly recommend – professionally serviced our fireplace.

– Laurie A.

Check Us Out on Helpful Home Inspector Podcast

Tune into Helpful Home Inspector and listen to industry professionals’ thoughts on home maintenance and helpful tips & tricks for home owners.

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We Also Offer Installation Services & Part Replacement Services Throughout The Greater Milwaukee Area

But we’re not just here to help with the retail side of things. Once you’ve picked out your perfect fireplace, stove, insert, or gas log set and you’re ready to reface your fireplace or have those glass doors installed, our team of Chimney Safety Institute of America (CSIA)-certified professionals can provide installation services — we even install gas lines. Need replacement parts for any of your appliances or accessories? We can help with that too. We even have financing options available — just ask.

Chimney Concepts logo.

We travel north to Haven, Howards Grove, and the neighboring communities; south to Muskego, Waukesha, and the surrounding communities; west to Oconomowoc, Eagle, and their neighbors; and east to Oostburg, Port Washington, Milwaukee, and all along the coast of Milwaukee, Ozaukee, and Southern Sheboygan counties. Learn more about our service area here.

Give Us A Call Or Stop By To See Us Today

Whatever you need to make your hearth or outdoor living space cozier, more enjoyable, and more beautiful, The Fire Factory is here to help. Call 262-377-5809 to request a service or to set up an appointment with one of our Showroom experts. Prefer to start shopping right now? Stop by our Showroom Monday through Friday. We’ll even meet with you after-hours if that’s more convenient for you — just let us know what you need!


You may be surprised at all the options and styles of new fireplaces that are available here at The Fire Factory. We invite you to come by our Showroom and take a look at what could be in your future!